Helix Cloud
12,400 SQLs sourced from organic in one quarter.
The brief
A late-stage data infrastructure platform plateauing on paid. We engineered a programmatic SEO + content authority play that now drives the majority of pipeline.
Before · After
The transformation, plainly.
- MRR / Pipeline
- Paid-dominant pipeline
- ROAS
- —
- CAC
- $2,400 blended
- Retention
- NDR 108%
Brand-search dominant. Zero defensible long-tail. Sales reliant on outbound.
- MRR / Pipeline
- Organic = 61% of pipeline
- ROAS
- —
- CAC
- $890 blended
- Retention
- NDR 134%
Authority on 6,400+ top-3 keywords. AI-assisted content shipping daily.
The playbook
Topical mapping
Built an AI-clustered topical authority map of 14,000 queries spanning the entire data stack. Identified 38 'flagship' clusters worth $12M+ in annual demand.
Programmatic build
Deployed an internal content pipeline generating 38,000+ targeted pages, each validated by SMEs and product engineers before publishing.
Conversion layer
Replaced static blog CTAs with intent-aware product demos. SQL conversion rate from organic 3.4x'd.
Inside the system
“What 100xiq built is now our biggest growth lever. It's compounding every single week and our CAC keeps dropping.”
Want results like Helix Cloud's?
We take on a max of 4 brands per quarter. Book a 30-minute call — we'll bring leverage points specific to your business.