Vertex Market
Programmatic SEO engine: 38K ranking pages.
The brief
A two-sided marketplace burning cash on paid acquisition. We built a programmatic engine that now indexes 38K pages and generates the majority of supply + demand inbounds.
Before · After
The transformation, plainly.
- MRR / Pipeline
- Paid-only growth
- ROAS
- 2.1x
- CAC
- Rising 14% MoM
- Retention
- Marketplace churn 38%
Liquidity issues on both sides. Indexed pages: ~400.
- MRR / Pipeline
- Organic + paid blend
- ROAS
- 5.8x
- CAC
- −61%
- Retention
- Marketplace churn 19%
38,210 indexed pages. Top-3 on 6,400 commercial keywords.
The playbook
Supply mapping
Identified 12 page templates that could be programmatically generated against the marketplace catalog with zero thin-content risk.
AI enrichment
Each page was enriched with AI-generated unique commentary, supply liquidity, reviews, and structured data. Indexation rate: 96%.
Demand capture
Layered conversion-tuned CTAs and intent routing on top. Organic now converts 2.4x better than paid.
Inside the system
“Our cost of growth dropped by half while revenue 4x'd. The programmatic engine 100xiq built is now a moat we couldn't replicate internally in 2 years.”
Want results like Vertex Market's?
We take on a max of 4 brands per quarter. Book a 30-minute call — we'll bring leverage points specific to your business.